The Universal Mind Approach
You bring unparalleled knowledge and insight about your customers and business to the table. We bring the ability to put what you tell us in context with what we know is truly possible with the technology and innovations that are here, and coming.
Together, we’ll create a 360-degree view of the people we’re solving problems for. We’ll determine what they’re trying to accomplish. How to help them do it now and do more later. How to better engage them. And how to create something that leapfrogs over anything else out there.
Then we’ll deliver the best possible results. Here’s how:
Our Process“The 4D design process Universal Mind implemented was essential to the success of our project, eventually leading to national recognition.”
Dr. Damian Betebenner, The National Center for the Improvement of Educational Assessment
4D Process
4D Process
By shaping industry best practices, we’ve created an effective methodology characterized by a very agile development style. Its main benefits are speed and cost-effectiveness. Rather than risk going down the wrong path with a lot of cost incurred, we perform fast, iterative cycles. We refine concepts, design, and engineering with stakeholders at points where it’s most cost-effective to change. It affords a huge amount of flexibility and affordability.
Discover
Ideas become a strategic story. Universal Mind works with your team to establish a Strategic Vision Story that highlights the user experience and goals of the solution. The story takes into account insight from existing solutions, identity, assets and markets to align the outcome with your needs and those of your users.
The discovery phase helps clients avoid pitfalls that drive up cost, lengthen delivery time, and reduce effectiveness of the project. That’s because we bring a greater context to the conversation about what’s truly achievable with the technology, including the best way to achieve goals and take advantage of other opportunities.
Design
Strategy becomes visible. Our design phase comes from experience with lots of projects for teams all over the world. We use an iterative approach to develop the solution, starting with sketches and diagrams that help everyone gain a common understanding. Then we bring the application to life gradually, making sure that time and budget are focused on issues and areas that deliver the greatest results, adding levels of fidelity without building out a lot of code, which lets us refine concepts affordably.
Develop
Strategy becomes tangible. With the industry’s best developers and technologists working side by side, we turn sketches, models and comps into the anatomy of your app. During this phase, as we delve more deeply, we continue to expose issues and opportunities early and get feedback, which helps ensure a successful outcome. What’s more, we’re committed to doing it right the first time, so we employ rigorous project architecture under the guidance of experienced orchestrators.
Deploy
Strategy in use. The working solution is tested, implemented and distributed to users. We perform any necessary training with your team. Because we practice clean design, the solutions we hand off are created to be easy to maintain and expand. During this phase, refinements take place as needed. In addition, the team revisits the Discover phase for expansions and improvements for continued success down the road.
Our People
Our people know what’s truly achievable because they have an unbridled passion for this industry. They know its status, history and trends. They are among the best and the brightest, regularly contributing their creative thinking to the publications and organizations that influence the industry. They bring that ultimate knowledge and passion to your project in all its facets, each day, every day.
Our Insight
By giving our people the freedom to be inventive and the means to collaborate, they give us the unparalleled insight we need to look ahead and anticipate where the sands will shift. This means that when we come to the table with you, we have a very clear picture of what’s coming. So we not only deliver what’s truly achievable today but we create with what’s going to be possible tomorrow in mind. What’s more, we understand that it’s important to do it right the first time, so our process employs rigorous planning and project architecture.
Your Experience
You’ll quickly understand how our technical and design capabilities can drive your business forward. You’ll see how giving users self-sufficiency and immediacy is good for business. It’s more than customer service, it’s customer empowerment. It makes for happy users that tell their friends, loyal customers that come back for more, informed communities that allocate more funds. And it earns you the right to up-sell and cross-sell. That’s the return on investment.